Chetan Kanani grew up in Surat, Gujarat, where he teamed up with his childhood friends Priyank Vora, Milan Gopani, Hiren Sheta, and Mahatva Chodvadiya. As fitness enthusiasts, they discovered that imported peanut butter was exorbitant in price, while domestic supermarket spreads were laden with cheap hydrogenated vegetable oils and excess sugar.
Leveraging Gujarat's position as India's peanut cultivation heartland, the founders launched Alpino in 2016, manufacturing pure peanut butter using 100% roasted Saurashtra peanuts with zero trans fats. On Shark Tank India Season 1, Alpino presented a memorable pitch, receiving high praise for unit economics and manufacturing independence.
Alpino secured backing from consumer investors including Paavan Nanda (WinZO founder) and scaled its distribution into 6,000+ retail stores across India, while exporting to the UAE and Southeast Asia, evolving into a full-stack healthy nutrition and superfoods brand.
