Rebekah Sood grew up in northern India, developing a deep appreciation for holistic wellness, ayurvedic botanicals, and traditional fermentation. In 2018, Sood and her sister Ariella Blank recognized that the Indian beverage market was dominated by hyper-sugary colas, artificial juices, and synthetic energy drinks, while millions of urban Indians suffered from chronic gut issues and digestive fatigue.
They founded Atmosphere Studio in New Delhi, setting up a specialized brewery to ferment real tea leaves with a living symbiotic culture of bacteria and yeast (SCOBY). Atmosphere rejected commercial heat pasteurization, ensuring that every bottle contained live probiotics, natural B-vitamins, and digestive enzymes.
On Shark Tank India Season 2, Sood captivated audiences and investors with her sharp nutritional knowledge and ethical, female-majority workforce. Atmosphere rapidly expanded into five-star hospitality suites, quick-commerce platforms like Blinkit and Zepto, and premium organic grocers nationwide.
