Jatan Bawa graduated from St. Stephen's College, Delhi, and worked in venture investing and consumer brands, including early experience at FabHotels. Bawa noticed that while skincare, haircare, and food had all experienced massive clean-label disruptions, oral care remained utterly stagnant—dominated by Colgate and Unilever selling sugary red gels with harsh sulphates.
In 2021, Bawa and Tushar Khurana launched Perfora in Gurgaon. Perfora built an aesthetic, health-conscious oral hygiene ecosystem: smart sonic electric toothbrushes with built-in quadrant timers, probiotic mouthwashes in glass bottles, and chemical-free toothpastes fortified with hydroxyapatite instead of fluoride.
On Shark Tank India Season 2, Perfora secured an investment of ₹80 Lakhs from Vineeta Singh, Namita Thapar, and Peyush Bansal. Backed also by Sauce.vc and prominent consumer angels, Perfora scaled across 5,000+ modern trade pharmacy stores and top quick-commerce apps, establishing clean oral wellness as a major consumer lifestyle category.
