In 1966, Shri Mukesh Nathwani established a modest groundnut oil expeller unit in Gujarat, laying the cornerstone of what would become Gulab Oils—one of Western India's most cherished and trusted household edible oil brands. For over half a century, Gulab built an impenetrable fortress of consumer loyalty through one uncompromising commandment: absolute product purity. When third-generation leader Dishit Nathwani stepped into executive leadership, he recognized an urgent modern calling: taking that 58-year ancestral integrity and building a multi-brand clean-label FMCG empire for health-conscious modern India.
58+Years of Heritage & Trust
15+Export Markets (US, UK, Gulf)
4Modern Brands under House of Gulab
100K+Retail Counters in Western India
Act I: The 1966 Heritage and Sacred Consumer Trust
The foundation of Gulab Oils was built during an era when edible oil markets in India were plagued by pervasive adulteration and opaque supply chains. The Nathwani family distinguished themselves by sourcing top-grade Saurashtra groundnuts, employing clean mechanical crushing, and delivering unadulterated oil directly to family kitchens. Over the decades, Gulab became a cultural staple across millions of Gujarati and Rajasthani households, synonymous with authentic aroma, taste, and digestive well-being.
Act II: The Next-Gen Succession: Dishit Nathwani's Vision
Joining the family enterprise as Director and CEO, Dishit brought a passionate commitment to physical fitness, clean eating, and modern brand architecture. Rather than resting on the commercial laurels of a thriving legacy commodity business, Dishit analyzed changing Indian consumption patterns. He observed that urban consumers were increasingly wary of mass-market refined oils processed with hexane solvents and high-heat bleaching, and were seeking a return to traditional, nutrient-dense cold-pressed extraction.
"For over five decades, Gulab built sacred trust with Gujarat's kitchens through unadulterated purity. Our mission with Gulab Goodness and House of Gulab is to take that ancestral integrity and build a clean-label wellness powerhouse for modern India."
Act III: Launching Gulab Goodness: The Wood-Pressed Renaissance
In response to this awakening, Dishit spearheaded the incubation and launch of Gulab Goodness. Centered on traditional Kachi Ghani (wood-pressed) technology, Gulab Goodness extracts oils at room temperatures using slow-moving wooden churners. This artisanal method prevents thermal degradation, preserving natural antioxidants, vitamin E, and micro-nutrients. The brand introduced cold-pressed groundnut, white sesame, mustard, and virgin coconut oils in premium aesthetic packaging designed for modern retail shelves and D2C eCommerce.
Act IV: House of Gulab: Multi-Brand FMCG Diversification
Dishit envisioned transforming the single-category oil mill into a diversified consumer house of brands. Under the House of Gulab umbrella, he introduced three complementary health-and-wellness ventures:
• Rewynd: A contemporary snack label championing vacuum-cooked and roasted ancient grains, seeds, and makhanas to replace fried junk food.
• True Story Organics: A 100% certified organic staple brand delivering unpolished pulses, native grains, and farm-traceable kitchen essentials.
• Gulori: An innovative clean beauty and personal care line that harnesses the potent therapeutic properties of pure virgin seed oils for chemical-free skincare.
Act V: Omnichannel Modernization & Global Footprint
Dishit fundamentally modernized Gulab’s commercial infrastructure. He bridged the gap between traditional wholesale distributor networks and the modern digital economy, establishing flagship D2C storefronts, Amazon and quick-commerce integrations, and high-visibility placements in premium supermarket chains across India. Concurrently, he spearheaded international export operations, shipping container loads of Gulab Oils and Gulab Goodness to the Indian diaspora across the United States, United Kingdom, Canada, Australia, and the Middle East.
Act VI: The Modern Creator-Operator Leader
Featured prominently in national publications including Fortune India ("Young Gun of Gulab Oils") and Gujpreneur, Dishit has emerged as one of Western India's most dynamic young FMCG voices. By openly sharing the science of lipid profiles, educating consumers against dangerous solvent-extracted adulterants, and promoting clean lifestyle discipline, Dishit has redefined what it means to be a modern generational custodian.
Act VII: Industry Transformation & Strategic Legacy
- Revived Ancient Wood-Pressed Nutrition: Championed the revival of ancestral cold-pressed oil extraction at industrial scale without chemical compromises.
- Multi-Generational Legacy Evolution: Successfully transitioned a 58-year-old single-commodity business into a multi-brand, health-forward FMCG powerhouse.
- Global Diaspora Trust: Carried authentic Indian agricultural purity across 15+ international markets, setting a gold standard for clean-label food exports.
