At age 19, frustrated by Tallinn's corrupt and overpriced taxi cartels, high-school graduate Markus Villig personally walked from taxi to taxi with a smartphone, convincing drivers to download his custom routing app. He borrowed €5,000 from his parents and wrote early code with his brother Martin.
While Uber burned billions in venture capital on high-overhead headquarters and marketing, Villig maintained an obsessive low-cost operating culture—taking half the commission of rivals and passing savings to drivers and riders. Today, Bolt operates ride-hailing, micromobility scooters, food delivery, and grocery quick-commerce in 50+ countries with over 150 million customers.