Consumer Brands & D2C Clean Nutrition & D2C Health

The Whole Truth Foods

100% Clean-Label Nutrition with Zero Hidden Sugars or Preservatives

Valuation / Scale ₹600+ Cr Valuation

Funding Raised $21M+ Raised (Sequoia/Peak XV, Matrix)

Founded 2019

Headquarters Mumbai, Maharashtra, India

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About The Whole Truth Foods

The Whole Truth Foods is an Indian direct-to-consumer health and packaged food brand founded in 2019 by Shashank Mehta. The brand is celebrated for its radical ingredient transparency, printing every single ingredient on the front of its packaging with zero chemical preservatives, added artificial flavors, or disguised sugars.

Visionary Founders Behind The Whole Truth Foods

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Shashank Mehta

Founder & CEO

Shashank Mehta is the founder of The Whole Truth Foods, a pioneer in radical food transparency that prints every ingredi...

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CHRONICLE CASE STUDIES

Strategic Analyses & Case Studies

By Udaybhansingh Rathore

Clean Nutrition 7 min read

The Radical Honesty Doctrine: How Shashank Mehta's The Whole Truth Declared War on Big FMCG

How former Unilever marketer Shashank Mehta launched The Whole Truth Foods, exposing deceptive packaged food labeling and scaling a clean FMCG revolution.

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VERIFIED FACTS

Frequently Asked Questions about The Whole Truth Foods

What is The Whole Truth Foods's current valuation?

The Whole Truth Foods is valued at approximately ₹600+ Cr Valuation, having raised a total of $21M+ Raised (Sequoia/Peak XV, Matrix) in venture financing.

Who founded The Whole Truth Foods and where is it headquartered?

The Whole Truth Foods was founded in 2019 by Shashank Mehta with headquarters in Mumbai, Maharashtra, India.

What industry does The Whole Truth Foods operate in and what does it do?

The Whole Truth Foods operates within the Consumer Brands & D2C sector. 100% Clean-Label Nutrition with Zero Hidden Sugars or Preservatives

How much funding has The Whole Truth Foods raised to date?

The Whole Truth Foods has secured approximately $21M+ Raised (Sequoia/Peak XV, Matrix) across institutional equity rounds and growth capital.